CASE STUDY OF PYRAMID HOMES
OBJECTIVE
- Generate high-quality leads via WhatsAppfor a Kids’ DIY Gardening Workshopin Thane
KEY CHALLENGES
- Limited time framefor promotions
- Targeted only Thane city residents
- No website or landing pageto support lead capture
STRATEGY & EXECUTION
- Strategic Location Shift: Advised the client to host workshops at the store instead of a school — turning the activity into a strong in-store engagement and brand visibility opportunity
- WhatsApp Lead Conversion: Used Meta’s WhatsApp Conversion Ads to eliminate dependency on a website and ensure faster interaction
- Streamlined Conversion Funnel
- Created a Google Form for lead capture
- Shared a detailed PDF with workshop information to educate and engage prospects
- This helped drive faster conversions
- Continuous Optimization: Regular monitoring of key metrics and campaign performance for better ROI
RESULT
WhatsApp Leads Generated
0
+
Total Reach
0
+
Conversion Rate
0
%
Total AD Spend
0
+
Campaign Creative
